Kipling, Star Wars
The Star Wars collection by Kipling reflects the brand's seasonal Summer 2018 message about being seen. Throughout the collection you see glow-in-the-dark elements, reflective printing, and mixing metallics.
Star Wars fans have such a broad demographic, so it was important to offer an assortment with a wide variety of styles and prints for men, women, children, and the super fans.
Inspired by the seasonal trend of mixed metallics, in homage to the light side and dark side, the collection features metallic backpacks with bold graphics and prints.
The Alber convertible backpack was the top seller from day one, offering the customer multi ways to wear - backpack, crossbody, and belt bag.
It was important to offers styles for men, capturing the spirit of the characters in the Darth Vadar Seoul XL backpack and Siggy Backpack with reflective character graphics.
Fans can make each bag feel unique by adding charms of their favorite characters.
Design Development Process...
Influencer Features...
Rachel of Jag Lever
Mariel Crystal
Denny Balmaceda
Marketing Video...